The National Student Advertising Competition
2025 Client: AT&T
The Ask:
How can we leverage ‘connecting changes everything’
to build brand love and increase the relevancy of a
150-year old brand amongst Gen Z?
Our Solution: Let the "Always-On" generation tell true stories of how seamlessly connecting improves their life moments.
Videos
The Hero Spot
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Out of Home
I hope this sneak peek convinced you to dive deeper. Check out our full plans book to see how every element of the campaign comes together seamlessly, showing how connection changes everything.